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Business Home > Faculty > Faculty Biography

Faculty Biography

Eldon Little
Professor of Management Marketing, and Info-Ops Management
(812) 941-2322
elittle@ius.edu

Academic Background:

Intellectual Contributions:

Refereed Articles

Little, E. L., Wadsworth, F. , Dufrene, U. , & Strupeck, D. (2002).  The Effectiveness of Survey Response Rate Incentives in a Public Non-Profit Environment. Journal of Accounting and Finance Research, 10 (6) .

Wadsworth, F., Dufrene, U. , Little, E. , & Strupeck, D. (2002).  Does Advertising Help or Hurt a Firm? It Depends on Who you Ask: The Influence of Advertising on Firm Performance Using Markert and Accounting Based Measures. Journal of Accounting and Finance Research, 10 (6) .

Little, E. L., Dufrene, U. , Wadsworth, F. , & Bjornson, C. (1998).  Evaluating Intangible Asset Investments: The Value of Cross Functional Teams. Management Research News, 21 (10) , 1-13.

Little, E. L., Hubbard, R. , & Vetter, D. (1998).  Replication in Strategic Management: Scientific Testing for Validity, Generalizability and Usefulness. Strategic Management Journal, 19 , 243-254.

Little, E. L. & Hubbard, R. (1997).  Share and Share Alike? A review of Empirical Evidence Concerning Information-Sharing Among Researchers. Management Research News, 20 (1) .

Little, E. L. & Engelbrecht, E. G. (1990).  The Use of Incentives to Increase Mail Survey Response Rates in a Business Environment. Journal of Direct Marketing, 4 (4) .

Little, E. L. & Wheat, J. E. (1990).  Confusing Familiar with Friendly. Bank Marketing .

Little, E. L., Hubbard, R. , & Allen, S. J. (1989).  Are Responses Measured with Graphic Rating Scales Subject to Perceptual Distortion? Perceptual and Motor Skills, 69 .

Little, E. L. & Hubbard, R. (1988).  Promised Contributributions to Charity and Mail Survey Respoonses: Replication with Extension. Public Opinion Quarterly, 52 (2) , 221-230.

Little, E. L. & Hubbard, R. (1988).  Cash Prizes and Mail Survey Response Rates: A Threshold Analysis. Journal of the Academy of Marketing Science, 17.

Refereed Proceedings

Full Paper

Little, E. L., Wadsworth, F. , & Strupeck, D. (2004).  Do Business Periodicals Enhance Student Learning in the Classroom: An Exploratory Investigation. American Society of Business and Behavioral Sciences Conference .

Little, E. L., Wadsworth, F. , & Haines, D. (2001).  Franchisee Satisfaction: A Report on the Automotive Products and Services Industry. Midwest Business Administration Association .

Little, E. L., Newman, J. , & Wheat, J. (2001).  The Impact of Return Policy on Retail Store Image. American Society of Business and Behavioral Sciences Conference .

Little, E. L., Wadsworth, F. , & Haines, D. (2000).  Predicting Overall Franchise Satsifaction with Industrial Factor Scores. Indiana Academy of the Social Sciences .

Little, E. L., Wheat, J. , & Newman, J. (1999).  Service Topologies and the Development of Strategies for Coping with Customer Service Failure. American Society of Business and Behavioral Sciences Conference .

Little, E. L. & Newman, J. (1997).  An Investigation of the Impact of Cultural Literacy on Student Success. Lilly Conference on Teaching .

Little, E. L. & Newman, J. (1997).  Adjustment Strategies of Non-Traditional Women Students to the University. Lilly Conference on Teaching .

Little, E. L. & Newman, J. (1994).  The Use of Public Sector Evaluation Techniques in the Private Sector. American Society of Business and Behavioral Sciences Conference .

Little, E. L. & Hubbard, R. (1994).  Third Party Endoresement Via Evaluative Certification As a Method For Increasing Mail Survey Response Rates: A Field Experiment. Annual Academy of Marketing Science Conference .

Little, E. L. & Newman, J. (1990).  The Application of Evaluation Techniques to the Retail Sector: From the Helping to the For-Profit Sector. Society for Applied Sociology .

Little, E. L., Wheat, J. E., & Newman, J. (1990).  A Test of Vehicle Source Effects on the Perception of Sexually Suggestive Advertising. Southwestern Marketing Association .

Little, E. L. (1988).  Why Don't Promised Contributions to Charity Increases Mail Survey Responses? A Critical Review. Academy of Marketing Science .

Little, E. L., Solomon, V. , & Hubbard, R. (1988).  A Stochastic Model of the Influence of Different Levels of Involvement on the Diffusion of New Product Information through Word-of-Mouth Communications. ORSA/TIMS National Meeting .

Abstract Only

Little, E. L., Wadsworth, F. , & Haines, D. (2000).  Predicting Franchise Satisfaction in the Ice Cream Industry. Academy of Business Disciplines .

Little, E. L., Wheat, J. E., & Griffith, M. (1992).  Are Business Schools Doing Their Job: A Case Illustration. Lilly Conference on Teaching .

Little, E. L., Wheat, J. E., & Beckman, E. (1989).  Utilizing Marketing Research in Curriculum Design. Lilly Conference on Teaching .

Book

Little, E. L. (1999). X100 Student Learning Guide Indiana University School of Continuing Studies.

Presentation of Refereed Papers

National

Little, E.L. & Newman, J. (1997, November). An Investigation of the Impact of Cultural Literacy on Student Success.   Presented at Lilly Conference on Teaching, Indianapolis, Indiana.

Little, E.L. & Newman, J. (1997, November). Adjustment Strategies of Non-Traditional Women Students to the University.   Presented at Lilly Conference on Teaching, Indianapolis, Indiana.

Presentation of Non-Refereed Papers

National

Little, E. L., Strupeck, D., & Wadsworth, F. (1999, December). Business Students Disposition Toward Cultural Thinking: A Comparison Over Time.   Invited presentation at American Academy of Accounting and Finance Annual Meeting, New Orleans, Louisiana.

Little, E. L., Coffin, D., & Strupeck, C. D. (1998, December). Using a Business Systems Approach as a Model for an Objectives Base Faculty Evaluation System.   Invited presentation at American Academy of Accounting and Finance Annual Meeting, New Orleans, Louisiana.

Little, E. L. & Strupeck, C. D. (1997, December). Business Students' Disposition Toward Critical Thinking.   Invited presentation at American Academy of Accounting and Finance Annual Meeting, New Orleans, Louisiana.

Little, E. L., Wadsworth, F., Galanif, E., & Eplion, D. (1997, March). The Use of Promised Non-Monetary Incentives to Increase Survey Response Rates in a Non-Traditional, Not-for-Profit Environment.   Invited presentation at Marketing Management Association, Chicago, Illinois.

Local

Little, E. L. & Newman, J. (1999, January). Adjusting to the University: Diverse Experiences.   Invited presentation at Winterfest College Teaching Conference, Terre Haute, Indiana.

Research Reports

Little, E. L., "Indiana Department of Commerce Community Focus Fund Grant Program" (2005) .

Little, E. L., & Lopp, D., "Floyd County, Indiana Community Survey: 2005 Comprehensive Land Use Plan Update" (2005) .

Little, E. L., "Program Review: Marketing Program, University of Wisconsin-Oshkosh" (2003) .