All courses that fulfill the requirements for the advertising track must be completed with a grade of C or higher. None of these courses, with the exception of ENG-W 131, and MATH-M 118 or higher, may be used to satisfy the Bachelor of Arts degree distribution requirements.

Admission Requirements

In order to be admitted to the advertising track, a student must meet the following requirements:

  1. The student must have completed 30 credit hours, to include the prerequisite courses, with a minimum grade point average (GPA) of 2.3
  2. Required prerequisite courses:
    • ENG-W 131 Elementary Composition I
    • MATH-M 118 Finite Mathematics, or a higher-level math course
    • SPCH-S 121 Public Speaking
    • SPCH-S 122 Interpersonal Communication

First-Level Core Requirements

  • SPCH-S 205 Introduction to Speech Communication
  • JOUR-J 200 Reporting, Writing, and Editing
  • JOUR-J 320 Principles of Creative Advertising
  • BUS-M 300 Introduction to Marketing for Non-business Majors
  • JOUR-J 300 Communication Law OR J 280 Seminar in Journalism Ethics
  • FINA-S 250 Logo Design ( S 351 Typography or S 352 Production)

Second-level Core Requirements

  • The following courses comprise the second-level core requirements for the advertising track. Prerequisite and first-level courses must be completed before enrolling in these courses.
    • SPCH-S 324 Persuasion (prerequisite: junior standing and S 205)
    • SPCH-S 333 Public Relations
    • SPCH-S 424 Empirical Methods (prerequisite: A 118/M 118 or higher math) TEL-R 440 Advertising Strategies (prerequisites: S 205, M 300; J 320)
    • TEL-T 441: Advanced Advertising Strategies (prerequisite: R 440)


At least 6 credit hours must be completed from the following list:

  • SPCH-T 414 Public Communication Campaigns (prerequisite: S 324)
  • BUS-M 415 Advertising and Promotional Management
  • FINA-P 380 Web Design
  • JOUR-J 210 Visual Communication (all three sections of 1 credit hour each)
  • SPCH-S 398