Why Study Advertising at IU Southeast?

The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Why Study Image

The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

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All courses that fulfill the requirements for the advertising track must be completed with a grade of C or higher. None of these courses, with the exception of ENG-W 131, and MATH-M 118 or higher, may be used to satisfy the Bachelor of Arts degree distribution requirements.

Admission Requirements

In order to be admitted to the advertising track, a student must meet the following requirements:

  1. The student must have completed 30 credit hours, to include the prerequisite courses, with a minimum grade point average (GPA) of 2.3
  2. Required prerequisite courses:
    • ENG-W 131 Elementary Composition I
    • MATH-M 118 Finite Mathematics, or a higher-level math course
    • SPCH-S 121 Public Speaking
    • SPCH-S 122 Interpersonal Communication

First-Level Core Requirements

  • SPCH-S 205 Introduction to Speech Communication
  • JOUR-J 200 Reporting, Writing, and Editing
  • JOUR-J 320 Principles of Creative Advertising
  • BUS-M 300 Introduction to Marketing for Non-business Majors
  • JOUR-J 300 Communication Law OR J 280 Seminar in Journalism Ethics
  • FINA-S 250 Logo Design ( S 351 Typography or S 352 Production)

Second-level Core Requirements

  • The following courses comprise the second-level core requirements for the advertising track. Prerequisite and first-level courses must be completed before enrolling in these courses.
    • SPCH-S 324 Persuasion (prerequisite: junior standing and S 205)
    • SPCH-S 333 Public Relations
    • SPCH-S 424 Empirical Methods (prerequisite: A 118/M 118 or higher math) TEL-R 440 Advertising Strategies (prerequisites: S 205, M 300; J 320)
    • TEL-T 441: Advanced Advertising Strategies (prerequisite: R 440)

Electives

At least 6 credit hours must be completed from the following list:

  • SPCH-T 414 Public Communication Campaigns (prerequisite: S 324)
  • BUS-M 415 Advertising and Promotional Management
  • FINA-P 380 Web Design
  • JOUR-J 210 Visual Communication (all three sections of 1 credit hour each)
  • SPCH-S 398

Advertising at IU Southeast continues to gain interest and students. At the most recent count, thirty students are majoring in advertising at IU Southeast. Several of the new advertising students launched the first membership drive for an advertising club.

Proving to be an interest to both day and evening students, the club has decided to schedule future meetings on Thursday evenings to allow all those interested to attend.

In addition, the new student organization, newly named the Ad Club, actively seeks and posts internship positions. The internship opportunities will be posted on the advertising web site as they become available.

The advertising club has grown over the past few weeks, and it will soon be able to fully accredited by the American Advertising Federation (AAF). Being accepted into this elite organization makes the Ad Club more attractive for IU Southeast students because of the respect an affiliation with this AAF. The professional organization receives respect in the business community.

Through workshops, guest speakers, and contests, the members of the Ad Club have made it their goal to help each advertising major fulfill his/her academic and professional goals.

For those advertising majors graduating in spring, there will be countless job opportunities available within the Louisville metropolitan area.

The Career Development Center encourages those graduating to post their resume.

  

Resident

Faculty Bio Thumbnail
Tae Hyun Baek
Assistant Professor of Advertising
tbaek@ius.edu
Phone: (812) 941-2031
Office Location: KV 235 E
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Faculty Bio Thumbnail
James Kauffman
Professor of Communication Studies
jkauffm@ius.edu
Phone: (812) 941-2256
Office Location: KV 200 K
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