SPCH-S 121 Public Speaking (3 cr.)
P: W 131 or concurrent enrollment in W 131. Theory and practice of public speaking, training in thought processes necessary to organize speech content, analysis of components of effective delivery and language.

SPCH-S 122 Interpersonal Communication (3 cr.)
Practical consideration of spontaneous human interaction in face-to-face situations. Special attention is given to perception, language, and attitudes in dyads and small groups.

SPCH-C 325 Interviewing Principles and Practices (3 cr.)
P: Sophomore standing. Study and practice of methods in selected interview settings; emphasis on the logical and psychological bases for the exchange of information and attitudes.

SPCH-C 205 Introduction to Oral Interpretation (3 cr.)
P: Sophomore standing, S 121 or T 120, or consent of instructor. Basic principles and practice in analysis and reading of selections from prose, poetry, and drama. Lecture and recitation.

SPCH-S 210 Survey of Communication Studies (1 cr.)
This course surveys the foundational principles, theories, and practice of the major areas of the communication studies discipline.

SPCH-S 246 Rhetorical Skills (3 cr.)
This course provides instruction and practice in intermediate skills of written and oral communication.

SPCH-S 223 Business and Professional Speaking (3 cr.)
P: Sophomore standing, S 121, S 122, or consent of instructor. Preparation and presentation of types of speeches and oral reports appropriate to business and professional occupations; group discussion and parliamentary procedure.

SPCH-S 228 Argumentation and Advocacy (3 cr.)
P: S 121 and sophomore standing. Reasoning, evidence, and argument in public discourse. Study of forms of argument. Practice in argumentative speaking.

SPCH-S 229 Discussion and Group Methods (3 cr.)
P: S 121 or S 122 and sophomore standing. Leadership and participation in group, committee, conference, and public discussion; logical and psychological aspects of group process.

SPCH-S 306 Leadership (3 cr.)
P: S121 and junior standing. An upper-level survey course designed to familiarize students with the role of effective leadership within a business environment; students will explore and distinguish among various styles of leadership and their demand in today’s global market. 

SPCH-S 307 Crisis Management (3 cr.)
P: S121 and junior standing. An upper-level survey course designed to introduce students to the various concepts, theories, and principles of effective crisis management; the course explores both national and international corporate crisis in regards to crisis prevention, crisis readiness, and crisis resolution.

SPCH-S 308. Family Communication (3 cr.)
P: S122 and junior standing. This course is designed to critically examine the communication process that comprise and define families. Students will be exposed to numerous perspectives taken by contemporary family communication scholars. Students will learn how to apply diverse family theories and research.

SPCH-S 322 Advanced Interpersonal Communication (3 cr.)
P: S 122 and junior standing. Advanced consideration of communication in human relationships. Emphasis given to self-concept, perception, verbal language, nonverbal interaction, listening, interpersonal conflict and communication skills in family, social, and work situations.

SPCH-S 324 Persuasion (3 cr.)
P: Junior standing and S 246. Motivational appeals in influencing behavior; psychological factors in speaker-audience relationship; contemporary examples of persuasion. Practice in persuasive speaking.

SPCH-S 325 Voice and Diction (3 cr.)
P: S 121 or T 120. R: Sophomore standing or consent of instructor. Anatomy and functions of vocal mechanism; background for teaching normal speech patterns.

SPCH-S 333 Public Relations (3 cr.)
P: Junior standing and S 121 or consent of instructor. Introduction to the principles of contemporary public relations, including ethics of public relations; impact on society; and uses by government, business, and social institutions for internal and external communication. Public relations as a problem-solving process utilizing theoretical and applied communication strategies.

SPCH-S 336 Current Topics in Communication (3 cr.)
Extensive analysis of selected problems in contemporary speech communication. Topics vary each semester and are listed in the Schedule of Classes. May be repeated once for credit.

SPCH-S 353 Advanced Public Speaking (3 cr.)
P: S 121 and sophomore standing. Development of a marked degree of skill in preparation and delivery of various types of speeches, with emphasis upon depth of research, clarity of organization, application of proof, and appropriate style.

SPCH-S 380 Nonverbal Communication (3 cr.)
P: S122. Exploration of communicative interaction that is not linguistic in nature. Emphasizes the communicative aspects of personal space, physical environment, body movement, touch, facial expression, eye contact, and paralanguage.

SPCH-S 398 Independent Study in Speech Communication (1-3 cr.)
P: Junior standing and approval of instructor. Independent study or practicum experience. Projects must be approved by faculty member before enrolling. May be repeated for up to a total of 6 credits.

SPCH-S 400 Senior Seminar (2 cr.)
For students enrolling fall 2009 or after. P: Introduction to Speech Communication and Introduction to Communication Research (course numbers to be determined), as well as SPCH-S 228, SPCH-S 229, SPCH-S 324, and senior standing. Advisors can provide a course description.

SPCH-S 405 Human Communication Theory (3 cr.)
P: Junior standing, S 246, and S 322 or S 324. Survey of contemporary theories of human communication with emphasis on the nature of theory construction; contributions of allied disciplines to communication theory.

SPCH-S 407 Historical Development of Rhetorical Theory (3 cr.)
P: Junior standing, S246. Survey of ancient through contemporary thought on the art of rhetoric; identification of leading trends in the history of rhetoric and the assessment of those trends in light of surrounding context.

SPCH-S 421 Speech Criticism (3 cr.)
P: Junior standing and S 246. Rhetorical criticism exemplified by selected studies, ancient and modern; development of contemporary standards and methods of appraisal.

SPCH-S 424 Empirical Research Methods in Speech Communication (3 cr.)
P: MATH-A 118, Math -M 118, or higher, junior or senior standing and S 246. Focuses on the objective appraisal of behavioral data in the study of speech communication. Introduces the theoretical foundation of empirical social science and offers guidelines for conducting descriptive and experimental studies.

SPCH-S 427 Cross-Cultural Communication (3 cr.)
P: Sophomore standing. A survey study of national, cultural, and cross-cultural persuasion in theory and practice.

SPCH-S 440 Organizational Communication (3 cr.)
P: Junior standing and S 246. Examination of internal and external communication in business and other professional organizations, with emphasis upon theory, techniques, practices, goals, and the social environment in which such communication exists.

SPCH-S 450 Gender and Communication (3 cr.)
P: S 122 and sophomore standing or consent of instructor. Exploration of the communication between males and females from psychological, social, and cultural perspectives. Emphasizes interpersonal interaction between males and females in friendship and romantic contexts as well as educational, organizational, and mediated contexts.

Telecommunications (TEL) School of Arts and Letters

CMCL-C 202 Media in the Global Context (3 cr.)
Surveys media industries, products, and publics outside the United States context (e.g., Asia, Africa, Europe, Latin America). Analyzes regional media in relation to local/ global historical, economic, and social processes.

CMCL-C 315 Advertising and Consumer Culture (3 cr.)
Critical examination of advertising’s role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations.

TEL-T 340 Electronic Media Advertising (3 cr.)
Principles of Internet, network, national spot, and local radio and television advertising; roles of advertising agency, station representative, time buyer.

TEL-T 347 Promotion and Marketing in Telecommunications (3 cr.)
Theory and practice of designing, implementing, and evaluating promotional materials and marketing campaigns for television programs, radio formats, cable services, the Web, and new media.

TEL-R 404 Topical Seminar in Telecommunications (3 cr.)
P: TEL-T 441. Exploration of problems and issues of telecommunications in contemporary society.

TEL-R 440 Advertising Strategies (3 cr.)
P: SPCH-S 246. Analysis and evaluation of the planning, creative, and placement components of advertising campaigns utilizing the broadcast media; development of original advertising campaigns.

TEL-T 441 Advanced Advertising Strategies (3 cr.)
P: TEL-R 440. Analysis and evaluation of planning, creative, and placement components of advertising campaigns utilizing the electronic media; development of original advertising campaigns.

TEL-T 414 Public Communication Campaigns (3 cr.)
Theoretical backgrounds of media campaigns; analyses of persuasion strategies, campaign goals, communication media, audiences, and campaign effectiveness. Case studies of campaigns for social action; original analysis of specific campaigns.

siècle II (3 cr.)