Degree Program Admission Requirements

The following requirements apply to students pursuing the Advertising and Communication track.

Course # Description Credit Hours Minimum Grade Prerequisite/Co-requisite
SPCH-S 121 Public Speaking 3 C ENG-W 131
SPCH-S 122 Interpersonal Communication 3 C

Advertising Track Core Program

  • CMCL-C 202 - Media in the Global Context
  • CMCL-C 315 - Advertising and Consumer Culture
  • SPCH-S 246 - Rhetorical Skills
  • SPCH-S 324 - Persusaion
  • SPCH-S 424 - Empirical Research Methods
  • TEL-T 347 - Promotion and Marketing in Telecommunications
  • TEL-R 404 - Senior Seminar in Telecommunications
  • TEL-R 440 - Advertising Strategies
  • TEL-T 441 - Advanced Advertising Strategies

Student must take 6 credit hours from the following:

  • BUS-M 300 - Introduction to Marketing for Non-business Majors
  • SPCH-S 333 - Public Relations
  • SPCH-S 246 - Current Topics in Speech
  • TEL-T 414 - Public Communication Campaigns

Student must take 6 credit hours from the following:

  • BUS-M 415 - Advertising and Promotional Management
  • JOUR-J 210 - Visual Communication
  • JOUR-J 320 - Principles of Creative Advertising
  • SPCH-S 336 - Current Topics in Speech
  • SPCH-S 398 - Independent Study
  • SPCH-S 421 - Rhetorical Criticism
  • TEL-T 340 - Electronic Media Advertising

NEED MORE INFO?

ARTS & LETTERS CONTACT INFORMATION