As the global economy continues to expand, the demand for international business education is higher than ever and expected to increase in the foreseeable future. Language difficulties and cultural differences make international business both challenging and rewarding. Survival of many U.S. companies is dependent on the ability to expand into new markets. Multinational enterprises need people who are sensitive and knowledgeable about cultural differences, and are able to learn the needs and wants of their international customers. Multinational companies operate production facilities in numerous foreign countries, so business students need to learn about the underlying economic, political, and social trends of foreign nations.

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