Why Study Marketing at IU Southeast?

Marketing students at IU Southeast will work with enthusiastic faculty who have a broad range of professional marketing experience including advertising, brand management, retailing, sales and sales management, marketing research, logistics, consulting, entertainment, and tourism/hospitality, among others. Faculty bring this experience to the classroom, helping students bridge the gap between theory and practice. Some courses also involve projects that include interaction with the local business community.

Why Study Image

Marketing is the business function responsible for generating the ideas and connections that make money for the firm. You would be a good marketer if:

  • You are perceptive and empathetic
  • You practice creative problem-solving
  • You are interested in the use of technology
  • You enjoy social media such as Facebook, Twitter, etc.
  • You would like to start your own business
  • You want to learn how to promote your #1 product – You

Previous equivalent coursework can fulfill some of the course requirements listed below. To earn the Post-Baccalaureate Certificate in Marketing,

  1. five of the courses listed below must be successfully completed (C- or better) and
  2. at least four of the courses listed below must be successfully completed (C- or better) at IUS after undergraduate degree completion.

Coursework to prepare for a Certificate in Marketing

  • BUS-D 300 International Business Administration P: E200
  • BUS-M 303 Marketing Research P: M301 & E280
  • BUS-M 330 Consultative Selling P: M301
  • BUS-M 365 Internet Marketing P: M301
  • BUS-M 405 Consumer Behavior P: M301
  • BUS-M 415 Advertising and Promotion Management P: M301
  • BUS-M 425 Services Marketing P: M301
  • BUS-M 450 Marketing Strategy P: M303 & M405

Gainful Employment Disclosures for Certificate Programs

BUS–D 300 International Business Administration (3 cr.)
Foreign environment for overseas operations; U.S. government policies and programs for international business; international economic policies; and management decisions and their implementation in international marketing, management, and finance.

BUS-M 303 Marketing Research (3 cr.)
Focuses on the role of research in marketing decision making. Topics include research ethics, problem formulation, research design, data collection procedures, design of data collection forms, sampling issues, data analysis, and the interpretation of results. Fall sem., spring sem.

BUS-M 330 Personal Persuasion Strategy and Customer Relations Management (3 cr.)
This course is designed to provide insights into the sales profession by examining the role of persuasive communication and customer relationship management behaviors, principles, strategies, and actions. It will provide students an opportunity to plan, practice, and review those verbal behaviors associated with sales call success in order to persuade others to think differently regarding ideas, opinions, products, and services. Spring sem., fall sem.

BUS-M 405 Buyer Behavior (3 cr.)
Buyer behavior relevant to marketing decisions. Logic of marketing segmentation, recognizing customer heterogeneity. Buyer behavior analyzed in terms of decision making process and models of individual and aggregate behavior. Specific attention given to consumer behavior in retail markets and to procurement behavior in industrial markets. Fall sem., spring sem.

BUS-M 415 Advertising and Promotion Management (3 cr.)
Basic advertising and sales-promotion concepts. The design, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures. Fall sem., spring sem.

BUS-M 450 Marketing Strategy and Policy (3 cr.)
Ideally taken in student’s final semester. Capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy and policy design and application of analytical tools for marketing and decision making. Fall sem., spring sem.



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Pilsik Choi
Assistant Professor of Marketing
Phone: (812) 941-2355
Office Location: HH 116
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K. Chris Cox
Associate Professor of Marketing
Phone: (812) 941-2334
Office Location: HH 012
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Carolyn “Casey” Findley Musgrove
Assistant Professor of Marketing
Phone: (812) 941-2052
Office Location: HH 010
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Eldon L. Little
Professor of Business Administration
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