Description of Advertising Major

As a communication major, you will acquire knowledge and skills you can put to work in a variety of people-related careers. The curriculum is not designed to prepare you for a particular job slot, but through training in the communications arts and sciences, you acquire skills that will open up a wide choice of careers. Studies show that more than 70 percent of our waking hours are spent trying to communicate through words and actions. The need for good communications in all areas of life – government, business, education, industry – will always exist.

The four IU Southeast Concentrations for Communication Majors are:
Advertising
Speech:
        Interpersonal
        Organizational
        Sales/Performance/Public Relations
Theatre
Theatre-Business

RELATED SKILLS:

Create powerful images with sight, sound, motion, and words

Write press releases, scripts, or other promotional materials

Ability to write clearly

Effective speaking

Present specific viewpoints

Influential/persuasion skills

Synthesizing information
Interpretation skills

Reporting and editing skills
Create entertaining and persuasive messages

Demonstrate creativity and artistic expression

Evaluate ideas and presentation

Gather information and data

Evaluate information and sources

Critical thinking skills

Develop market research

Measure media effects
Planning and managing skills

Work with deadlines
Work independently

Attention to details  
Work in teams/small groups

Identify and manage different needs of individuals, groups, etc.  

Click on one of the links to the right to find possible job titles, employers, and web sites related to this major.