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The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus News

What’s New: MBA Your Way

What’s New: MBA Your Way

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IU Southeast psychology professor conducts research on Liberian child soldiers with PTSD

IU Southeast psychology professor conducts research on Liberian child soldiers with PTSD

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Medical coding program anchors IU Southeast partnership with Norton Healthcare

Medical coding program anchors IU Southeast partnership with Norton Healthcare

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Business school at IU Southeast gets $700,000 gift from local donors to create Professional Sales Center

Business school at IU Southeast gets $700,000 gift from local donors to create Professional Sales Center

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Sanders Speakers Series to feature award-winning CNN journalist on campus

Sanders Speakers Series to feature award-winning CNN journalist on campus

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Faculty Spotlight: Meghan Kahn

Faculty Spotlight: Meghan Kahn

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Indiana General Assembly passes concurrent resolution celebrating IU Southeast’s 75th anniversary

Indiana General Assembly passes concurrent resolution celebrating IU Southeast’s 75th anniversary

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IU Southeast student film makes the cut for London festival

IU Southeast student film makes the cut for London festival

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IU Southeast joins effort to transform first-year experience

IU Southeast joins effort to transform first-year experience

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Defining moment: Business faculty tapped to edit global supply chain resource

Defining moment: Business faculty tapped to edit global supply chain resource

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Campus Events

Spirit Week / Homecoming image

Spirit Week / Homecoming

February 15th, 2016

All day event

Sanders Speakers Series Featuring Candy Crowley image

Sanders Speakers Series Featuring Candy Crowley

February 29th, 2016

6:00 PM - 7:00 PM

Graduate Business Information Session image

Graduate Business Information Session

March 1st, 2016

6:00 PM - 7:30 PM

20 Countries in 20 Years image

20 Countries in 20 Years

March 5th, 2016

7:00 PM - 10:00 PM

Spring Recess image

Spring Recess

March 28th, 2016

All day event

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