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The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus News

Kentucky Refugee Ministries college prep event returns to IU Southeast

Kentucky Refugee Ministries college prep event returns to IU Southeast

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School of Business Golf Scramble: students, faculty and local business leaders tee off for success

School of Business Golf Scramble: students, faculty and local business leaders tee off for success

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Poster by design faculty Kok Cheow Yeoh wins international recognition

Poster by design faculty Kok Cheow Yeoh wins international recognition

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Chemist Victor Waingeh unlocks secrets of traditional medicine in his native Cameroon

Chemist Victor Waingeh unlocks secrets of traditional medicine in his native Cameroon

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IU Southeast Library to receive statue immortalizing the Lewis & Clark Expedition

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Morgan Szabo ’14 brings core principles of Muhammad Ali to youth in Kazakhstan

Morgan Szabo ’14 brings core principles of Muhammad Ali to youth in Kazakhstan

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Discover the world at IU Southeast’s 17th International Film Festival

Discover the world at IU Southeast’s 17th International Film Festival

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Faculty Innovators: Michael Hutchins

Faculty Innovators: Michael Hutchins

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Campus Events

School of Business Golf Scramble image

School of Business Golf Scramble

September 30th, 2016

7:00 AM - 3:00 PM

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Graduate Business Information Session

October 6th, 2016

6:00 PM - 7:30 PM

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2016 Fall Job Fair

October 13th, 2016

12:00 PM - 2:00 PM

Live Music Series: SPC Presents "Noah Hoehn" image

Live Music Series: SPC Presents "Noah Hoehn"

November 2nd, 2016

12:15 PM - 1:00 PM

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Honoring Our Veterans

November 11th, 2016

10:50 AM - 11:15 AM

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