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The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus News

The Horizon chosen as a finalist for the Pacemaker, the Pulitzer of college journalism

The Horizon chosen as a finalist for the Pacemaker, the Pulitzer of college journalism

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IU Southeast lands on “Best Schools for Your Buck” list

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IU Southeast holds record-breaking Champions Dinner

IU Southeast holds record-breaking Champions Dinner

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Retired IU Southeast professor Carl deGraaf creates endowment to honor late wife

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IU Southeast ranks 12th safest college campus in U.S.

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Five IU Southeast faculty awarded grants totaling $308,000

Five IU Southeast faculty awarded grants totaling $308,000

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IU Southeast welcomes new students on Induction Day

IU Southeast welcomes new students on Induction Day

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Indiana University Southeast welcomes students home

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IU Southeast now offering classes at Mid-America Science Park

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IU Southeast Hosts New Admitted Student Event

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IU Southeast names new deans

IU Southeast names new deans

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Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

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IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

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IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

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New Report Lays Out Strategic Plan to End Homelessness in Southern Indiana Communities

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Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

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Campus Events

Mentoring Kick-Off Event image

Mentoring Kick-Off Event

September 2nd, 2015

11:30 AM - 1:30 PM

Walk-in Wednesday! image

Walk-in Wednesday!

September 2nd, 2015

12:00 PM - 3:00 PM

Labor Day - Campus Closed image

Labor Day - Campus Closed

September 7th, 2015

All day event

Accounting Career Day image

Accounting Career Day

September 11th, 2015

8:30 AM - 12:00 PM

Plagiarism Workshop image

Plagiarism Workshop

September 14th, 2015

12:25 PM - 1:05 PM

Game On Technology Festival image

Game On Technology Festival

September 16th, 2015

11:00 AM - 2:00 PM

The Quebe Sisters image

The Quebe Sisters

September 18th, 2015

7:30 PM - 9:30 PM

MLA Citation Workshop image

MLA Citation Workshop

September 21st, 2015

12:25 PM - 1:05 PM

Suicide Prevention Resource Fair image

Suicide Prevention Resource Fair

September 24th, 2015

11:00 AM - 1:00 PM

Out of the Darkness Walk image

Out of the Darkness Walk

September 26th, 2015

11:00 AM - 1:00 PM

Diane Schuur and Jamey Aebersold image

Diane Schuur and Jamey Aebersold

October 2nd, 2015

7:30 PM - 9:30 PM

FAMILY THEATRE: My Emperor's New Clothes image

FAMILY THEATRE: My Emperor's New Clothes

October 3rd, 2015

11:00 AM - 12:30 PM

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