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The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus Events

Orientation for New Students (ACES) image

Orientation for New Students (ACES)

July 24th, 2017

8:30 AM - 5:30 PM

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Summer Discovery Days

July 26th, 2017

10:00 AM - 2:00 PM

Orientation for New Students image

Orientation for New Students

July 27th, 2017

8:30 AM - 5:30 PM

Summer Discovery Days image

Summer Discovery Days

August 2nd, 2017

10:00 AM - 2:00 PM

Orientation for New Students image

Orientation for New Students

August 5th, 2017

8:30 AM - 5:30 PM

Classes end for Summer Session II image

Classes end for Summer Session II

August 7th, 2017

All day event

Orientation for New Students image

Orientation for New Students

August 9th, 2017

8:30 AM - 5:30 PM

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Orientation for Transfer Students

August 14th, 2017

8:30 AM - 12:00 PM

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New Student Induction Day

August 18th, 2017

10:00 AM - 2:00 PM

Induction Day image

Induction Day

August 18th, 2017

10:00 AM - 2:00 PM

Violinist Josh Vietti image

Violinist Josh Vietti

August 23rd, 2017

12:00 PM - 1:15 PM

Matthew Schuler image

Matthew Schuler

August 24th, 2017

6:00 PM - 8:00 PM

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