IU

Indiana University Southeast Indiana University Southeast IU Southeast

Menu Search

The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus News

Morgan Szabo ’14 brings core principles of Muhammad Ali to youth in Kazakhstan

Morgan Szabo ’14 brings core principles of Muhammad Ali to youth in Kazakhstan

Read more »
Discover the world at IU Southeast’s 17th International Film Festival

Discover the world at IU Southeast’s 17th International Film Festival

Read more »
Faculty Innovators: Michael Hutchins

Faculty Innovators: Michael Hutchins

Read more »
Local veterans use Shakespeare to connect with students on issues of suicide, PTSD

Local veterans use Shakespeare to connect with students on issues of suicide, PTSD

Read more »
Creating time and space: Jacob Babb leads faculty writing groups

Creating time and space: Jacob Babb leads faculty writing groups

Read more »
New deans drive innovation, persistence, outreach

New deans drive innovation, persistence, outreach

Read more »
Internship Focus: Leah Holsclaw at the Office of the Chief Medical Examiner

Internship Focus: Leah Holsclaw at the Office of the Chief Medical Examiner

Read more »
Faculty Spotlight: Rhonda Wrzenski

Faculty Spotlight: Rhonda Wrzenski

Read more »
See all news » Submit a News Story »

Campus Events

Graduate Business Information Session image

Graduate Business Information Session

October 6th, 2016

6:00 PM - 7:30 PM

2016 Fall Job Fair image

2016 Fall Job Fair

October 13th, 2016

12:00 PM - 2:00 PM

Live Music Series: SPC Presents "Noah Hoehn" image

Live Music Series: SPC Presents "Noah Hoehn"

November 2nd, 2016

12:15 PM - 1:00 PM

Honoring Our Veterans image

Honoring Our Veterans

November 11th, 2016

10:50 AM - 11:15 AM

See All Events » Submit an Event »