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The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus News

IU Southeast nursing students bring community health focus to Pine Ridge Reservation

IU Southeast nursing students bring community health focus to Pine Ridge Reservation

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New students receive traditional campus welcome on Induction Day

New students receive traditional campus welcome on Induction Day

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Helping hands and big smiles mark Move-In Day at IU Southeast

Helping hands and big smiles mark Move-In Day at IU Southeast

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IU Southeast schedules Move-In Day for Aug. 18

IU Southeast schedules Move-In Day for Aug. 18

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Diversity education graduate students gain perspective through summer service learning immersion

Diversity education graduate students gain perspective through summer service learning immersion

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What’s New: Bachelor of General Studies online degree

What’s New: Bachelor of General Studies online degree

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Parking permits for 2016-17 school year now available

Parking permits for 2016-17 school year now available

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Brian Harper is awarded grants to lecture at international ceramics conference

Brian Harper is awarded grants to lecture at international ceramics conference

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Campus Events

Week of Welcome: SPC Presents "Javier Colon" image

Week of Welcome: SPC Presents "Javier Colon"

August 24th, 2016

12:15 PM - 1:00 PM

SGA Movie in the Green - Captain America: Civil War image

SGA Movie in the Green - Captain America: Civil War

August 25th, 2016

8:00 PM - 11:00 PM

Live Music Series: SPC Presents "Noah Hoehn" image

Live Music Series: SPC Presents "Noah Hoehn"

September 1st, 2016

12:15 PM - 1:00 PM

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Labor Day Holiday - No Classes

September 5th, 2016

All day event

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Honoring Our Veterans

November 11th, 2016

10:50 AM - 11:15 AM

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