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The Advertising Program at Indiana University Southeast prepares students for careers in advertising agencies, advertising departments of the mass media, or in business organizations performing advertising functions. The sequence is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the state of the art in the advertising industry.

Student Learning Goals

  • Students will communicate effectively in speaking and writing. Those who major in one of the advertising tracks will become proficient delivering public presentations, working in group situations, interacting interpersonally, or performing in a dramatic venue. Students will also learn to write effectively for a variety of purposes and audiences.
  • Students will think logically and critically. Advertising students should be proficient in the following: developing problem-solving approaches, conducting research, analyzing evidence and sources of evidence, distinguishing between sound and fallacious reasoning, analyzing and evaluating elements and effects of the mass media, understanding and evaluating literature for performance situations, and analyzing scripts for development of technical elements in theater production.
  • Students will possess an in-depth knowledge of the field of advertising. This will include major theoretical foundations in communication, advertising, or theatre. Students will also be able to utilize such information in practical applications of the theories and concepts.

Campus News

IU Southeast names new deans

IU Southeast names new deans

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Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

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IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

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IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

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New Report Lays Out Strategic Plan to End Homelessness in Southern Indiana Communities

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Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

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IU Southeast graduate business programs to hold June open house

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IU Southeast advisor receives award from NACADA

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IU Southeast presents Mid-Year Economic Update

IU Southeast presents Mid-Year Economic Update

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The Horizon’s look at homelessness featured in News and Tribune

The Horizon’s look at homelessness featured in News and Tribune

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IU Southeast volunteers complete 2015 Campus Beautification Day

IU Southeast volunteers complete 2015 Campus Beautification Day

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IU Southeast journalism students receive awards at ICPA convention

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IU Southeast professor receives John W. Ryan Award

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APICS vice president of strategy to speak at IU Southeast

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Chancellor’s Medallion Dinner raises record-breaking funds for student scholarships

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“New Albany: City by the River” screening to occur April 16

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Campus Events

Writing Intensive Boot Camp image

Writing Intensive Boot Camp

August 3rd, 2015
to
August 7th, 2015

10:00 AM - 2:30 PM

Employer Excursion: Horseshoe Casino and Hotel image

Employer Excursion: Horseshoe Casino and Hotel

August 5th, 2015

3:30 PM - 5:30 PM

Employer Excursion: Horseshoe Casino and Hotel image

Employer Excursion: Horseshoe Casino and Hotel

August 5th, 2015

5:30 PM - 8:00 PM

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Fall Classes Begin

August 24th, 2015

All day event

Game On Technology Festival image

Game On Technology Festival

September 16th, 2015

11:00 AM - 2:00 PM

The Quebe Sisters image

The Quebe Sisters

September 18th, 2015

7:30 PM - 9:30 PM

Diane Schuur and Jamey Aebersold image

Diane Schuur and Jamey Aebersold

October 2nd, 2015

7:30 PM - 9:30 PM

FAMILY THEATRE: My Emperor's New Clothes image

FAMILY THEATRE: My Emperor's New Clothes

October 3rd, 2015

11:00 AM - 12:30 PM

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