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This track is ideal for careers in advertisingpublic relationsbrand management and more. This program is committed to building on the base of a broad interdisciplinary education and the University’s core requirements combined with professional courses that reflect the current state of the strategic communications industry.

Degree Program Admission Requirements

The two requirements below apply to students pursuing any of the three tracks in the degree program.

All courses require a minimum grade of C unless otherwise noted.

Dept./
Course #
Description Credit
Hours
Co-Reqs or
Pre-Reqs
SPCH-S 121 Public Speaking 3 ENG-W 131
SPCH-S 122 Interpersonal Communication 3

Required Core Courses for Strategic Communication Track

Dept./
Course #
Description Credit
Hours
Co-Reqs or
Pre-Reqs
COAS-S 154 Pathways 1 COAS-S 104 FYS
CMCL-C 202 Media in the Global Context 3 SPCH-S 122 and COAS-S 154
CMCL-C 337 New Media 3 Junior standing;TEL-T 347
SPCH-S 333 Public Relations 3 Junior standing; SPCH-S 121; communication majors or minors only
CMCL-C 324 Persuasion 3 SPCH-S 121; ENG-W 290 or JOUR-J 200 or consent of instructor
TEL-T 345 Advertising Media Planning 3 Junior standing; TEL-T 347
TEL-T 347 Promotion and Marketing in Telecommunications 3 COAS-S154
TEL-R 440 Advertising Strategies 3 TEL-T 345; CMCL-C 337; SPCH-S 333 (may be taken concurrently)
TEL-R 404 Senior Seminar in Telecommunication 2 SPCH-S 333; TEL-T 345; TEL-T 347; TEL-R440 completed or taken concurrently or with consent of instructor
SPCH-S 307 Crisis Communication 3 Junior standing; SPCH-S 121
CMCL-C 424 Research Methods 3 Junior standing; ENG-W 290 or JOUR-J 200; MATH-M 118 or A118 or higher with a grade of C or better; strategic communication or public relations majors only
CMCL-C 315 Advertising and Consumer Culture 3 SPCH-S122; COAS-S154
BUS-M 300 Intro to Marketing Management 3
BUS-M 405 Consumer Behavior 3 Junior standing; BUS-M 300
JOUR-J 200 Reporting, Writing, Editing 3
JOUR-J 301 Social Media Strategies 3 Sophomore standing
INFO-I 101 Intro to Informatics 4

Electives

Electives in Strategic Communication: Select 15 credits.

Dept./
Course #
Description Credit
Hours
Co-Reqs or
Pre-Reqs
TEL-T 441 Advanced Advertising Strategies 3 Senior standing; TEL-T 345
SPCH-S 223 Business and Professional Communication 3 Sophomore standing or consent of instructor; SPCH-S 121 and SPCH-S 122
SPCH-S 229 Discussion and Group Methods 3 Sophomore standing; SPCH-S 121 with grade of C or better
SPCH-S 440 Organizational Communication 3 Junior standing
SPCH-S 336 Current Topics 3 Topic must be approved for strategic communication
COAS-S 398 Internship 1-6 Junior or senior standing