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Kok Cheow Yeoh Ph.D.

Associate Professor of Fine Arts
Graphic Design Coordinator

Knobview Hall 110W
Phone: (812) 941-2413
yeohk@ius.edu

Personal Websites

Biography

Dr. Yeoh takes on projects both inside and outside of the classroom which not only benefits his students but works across program and department lines.  

He serves as one of the council members for Diversity and Inclusivity at IU Southeast. Dr. Yeoh has served as one of the conference judges for poster presentations since the 12th Annual Undergraduate Student Conference at IU Southeast in April 2016. In May 2021, he was awarded the IU Presidential Arts and Humanities Conference Hosting grant for the EDDE 2021 Design Education Conference in the amount of $12,251.

In addition to publishing in design-related journals, he has actively participated in several international exhibitions in Australia, China, England, Russia, Samoa, South Korea, Turkey, Ukraine, and the USA.

Academic Background

  • Doctorate

    • Texas Tech University, Lubbock, USA
    • Doctor of Philosophy, Major in Fine Arts, Minor in Visual Studies
  • Masters

    • San Francisco State University, San Francisco, USA
    • Master of Industrial Arts, Major in Design and Industry
  • Bachelors

    • Academy of Art University, San Francisco, USA
    • Bachelor of Fine Arts, Major in Graphic Design

Professional Interests

Teaching

Corporate Identity and Branding System
Conceptual and Practical influences of visual communication on society
Sustainable and Innovative Packaging Design
Typography as communicative and visualization elements
Interdisciplinarity in art and design within social, political and cultural contexts

Research

Art and design in everyday life
Corporate Identity and Branding System
Creative and conceptual development in visual communication design and processes
Typography: Type as image and vice versa, Experimental Typography
Sustainable and innovative Packaging Design
Personal interests: Asian culture and identity, travel, places, and people

Teaching Resource Websites

Publications

Journal Articles

  • Kok Cheow Yeoh. (2021). The Golden Phoenix Wok: a visual survey of the evocative essence of Chinese restaurant signage designs in Southeast Asian Chinatowns. Hyphen, Vol. 12 (No. 19), 9-33.
  • Kok Cheow Yeoh. (2017). The Golden Dragon Wok: A visual survey of the evocative essence of Chinese restaurant signage designs in an American Chinatown. The International Journal of Visual Design, Vol 11 (No. 2), 16-32.
  • Kok Cheow Yeoh & Suwichit Chaidaroon. (2016). Work-life harmony for creative minds in the advertising industry. Journal of Public Relations and Advertising, Vol. 9 (No. 1), 1-16.
  • Kok Cheow Yeoh. (2014). To learn is to experience: how our daily interactions with objects, events, the environment, and people can be a classroom. In Salamanca, J., Diesmet, P., Burbano, A., Ludden, G. & Maya, J. (Eds.), The colors of care. Paper presented at Design & Emotion 2014: 9th International Conference on Design & Emotion, Colombia., Vol. 1 (No. 1), 587-594.
  • Kok Cheow Yeoh. (2008). Opposites attract: Juxtaposing extreme of symmetry and asymmetry to generate visual ideas.. The International Journal of the Arts in Society, Vol. 3 (No. 1), 45-58.
  • Kok Cheow Yeoh. (2006). Recommendations for Design Educators and Students Who Embrace Computer Technology. The International Journal of the Arts in Society, Vol. 1 (No. 1), 127-140.

Books

  • Kok Cheow Yeoh. (2008). The Influences of Computer on Idea Formation in Design. Saarbrucken, Germany: VDM.

Hobbies/Interests

Dr Yeoh sees travel as a form of active and deep learning, especially the latter in which it is about understanding, not just memorizing.

Campus Events

Summer New Student Orientation: Session 4

Summer New Student Orientation: Session 4

July 12th, 2022

9:00 AM - 12:00 PM

Green Dot Training for New Students

Green Dot Training for New Students

July 12th, 2022

12:15 PM - 1:15 PM

Green Dot Training for New Students

Green Dot Training for New Students

July 20th, 2022

11:45 AM - 12:45 PM

Summer New Student Orientation: Session 5

Summer New Student Orientation: Session 5

July 20th, 2022

1:00 PM - 4:00 PM

Summer New Student Orientation: Session 6

Summer New Student Orientation: Session 6

July 28th, 2022

9:00 AM - 12:00 PM

Green Dot Training for New Students

Green Dot Training for New Students

July 28th, 2022

12:15 PM - 1:15 PM

Summer New Student Orientation: Session 7

Summer New Student Orientation: Session 7

August 2nd, 2022

9:00 AM - 12:00 PM

Green Dot Training for New Students

Green Dot Training for New Students

August 2nd, 2022

12:15 PM - 1:15 PM

Music Admission & Scholarship Auditions

Music Admission & Scholarship Auditions

August 6th, 2022

All day event

Green Dot Training for New Students

Green Dot Training for New Students

August 10th, 2022

11:45 AM - 12:45 PM

Summer New Student Orientation: Session 8

Summer New Student Orientation: Session 8

August 10th, 2022

1:00 PM - 4:00 PM

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Indiana University Southeast

4201 Grant Line Rd.
New Albany, IN 47150
(812) 941-2333

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