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Yunmi Choi Ph.D.

Assistant Professor of Strategic Communication

Knobview Hall 233B
Phone: (812) 941-2621
choiyunm@iu.edu

Biography

Dr. Yunmi Choi recently joined IU Southeast in 2017 as an assistant professor of strategic communication after she has received her Ph.D. from the University of Florida. Her research and teaching interests include the impact of social and mobile media on advertising, international and cross-cultural advertising strategies, and advertising audience's emotional responses toward new media. 

Dr. Choi has published and presented her research projects in scholarly journals (Journal of Current Issues and Research in Advertising, Electronic News, Applied Cognitive Psychology, & etc.) and academic conferences (American Academy of Advertising, the Association for Education in Journalism and Mass Communication, & etc.)

Dr. Choi is currently teaching courses in research methods, media in the global context, and persuasion.

 

Academic Background

  • Doctorate

    • University of Florida, Gainesville, USA
    • Doctor of Philosophy, Major in Mass Communication
  • Masters

    • Michigan State University, East Lansing, USA
    • Master of Arts, Major in Advertising
  • Bachelors

    • Michigan State University, East Lansing, USA
    • Bachelor of Arts, Major in Advertising

Campus Events

Orientation (First-Year Students)

Orientation (First-Year Students)

July 17th, 2018

All day event

Orientation (First-Year Students)

Orientation (First-Year Students)

July 24th, 2018

All day event

Orientation (Transfer Students)

Orientation (Transfer Students)

July 24th, 2018

All day event

Orientation (First-Year Students)

Orientation (First-Year Students)

July 26th, 2018

All day event

Classes End for Summer II Session

Classes End for Summer II Session

August 6th, 2018

8:00 AM - 9:00 AM

Orientation (First-Year Students)

Orientation (First-Year Students)

August 8th, 2018

All day event

Orientation (Transfer Students)

Orientation (Transfer Students)

August 10th, 2018

All day event

Graduate Student Orientation

Graduate Student Orientation

August 11th, 2018

9:00 AM - 11:00 AM

2018 Champions Dinner

2018 Champions Dinner

August 18th, 2018

6:00 PM - 8:00 PM

Fall Classes Begin

Fall Classes Begin

August 20th, 2018

All day event

Last Day to Register for Fall Classes

Last Day to Register for Fall Classes

August 26th, 2018

All day event

Labor Day Holiday - NO CLASSES

Labor Day Holiday - NO CLASSES

September 3rd, 2018

All day event

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