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Yunmi Choi Ph.D.

Assistant Professor of Strategic Communication

Knobview Hall 233B
Phone: (812) 941-2621
choiyunm@iu.edu

Biography

Dr. Yunmi Choi recently joined IU Southeast in 2017 as an assistant professor of strategic communication after she has received her Ph.D. from the University of Florida. Her research and teaching interests include the impact of social and mobile media on advertising, international and cross-cultural advertising strategies, and advertising audience's emotional responses toward new media. 

Dr. Choi has published and presented her research projects in scholarly journals (Journal of Current Issues and Research in Advertising, Electronic News, Applied Cognitive Psychology, & etc.) and academic conferences (American Academy of Advertising, the Association for Education in Journalism and Mass Communication, & etc.)

Dr. Choi is currently teaching courses in research methods, media in the global context, and persuasion.

 

Academic Background

  • Doctorate

    • University of Florida, Gainesville, USA
    • Doctor of Philosophy, Major in Mass Communication
  • Masters

    • Michigan State University, East Lansing, USA
    • Master of Arts, Major in Advertising
  • Bachelors

    • Michigan State University, East Lansing, USA
    • Bachelor of Arts, Major in Advertising

Campus Events

Open Registration Begins for Spring 2018

Open Registration Begins for Spring 2018

October 30th, 2017

All day event

Deadline for Two-Step Login

Deadline for Two-Step Login

November 2nd, 2017

All day event

Thanksgiving Holiday - Campus Closed

Thanksgiving Holiday - Campus Closed

November 23rd, 2017

All day event

Thanksgiving Holiday - Campus Closed

Thanksgiving Holiday - Campus Closed

November 24th, 2017

All day event

Fall 2017 Classes End

Fall 2017 Classes End

December 2nd, 2017

All day event

Fall 2017 Final Exams Begin

Fall 2017 Final Exams Begin

December 4th, 2017

All day event

Fall 2017 Final Exams End

Fall 2017 Final Exams End

December 9th, 2017

All day event

Wintersession Classes Begin

Wintersession Classes Begin

December 14th, 2017

All day event

Christmas Holiday - Campus Closed

Christmas Holiday - Campus Closed

December 25th, 2017

All day event

New Year's Day Holiday - Campus Closed

New Year's Day Holiday - Campus Closed

January 1st, 2018

All day event

Wintersession 2017 Classes End

Wintersession 2017 Classes End

January 4th, 2018

All day event

Wintersession 2017 Finals

Wintersession 2017 Finals

January 6th, 2018

All day event

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