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Yunmi Choi Ph.D.

Assistant Professor of Strategic Communication

Knobview Hall 233B
Phone: (812) 941-2621
choiyunm@iu.edu

Biography

Dr. Yunmi Choi joined IU Southeast as an assistant professor of strategic communication after she has received her Ph.D. from the University of Florida. Her research and teaching interests include the impact of social and mobile media on advertising, international and cross-cultural advertising strategies, and advertising audience's emotional responses toward new media. 

Dr. Choi has published and presented her research projects in scholarly journals (Journal of Current Issues and Research in Advertising, Electronic News, Applied Cognitive Psychology, & etc.) and academic conferences (American Academy of Advertising, the Association for Education in Journalism and Mass Communication, & etc.)

Dr. Choi is currently teaching courses in new media, social media, creative advertising, research methods, media in the global context, and persuasion.

 

Academic Background

  • Doctorate

    • University of Florida, Gainesville, USA
    • Doctor of Philosophy, Major in Mass Communication
  • Masters

    • Michigan State University, East Lansing, USA
    • Master of Arts, Major in Advertising
  • Bachelors

    • Michigan State University, East Lansing, USA
    • Bachelor of Arts, Major in Advertising

Campus Events

National Teacher of the Year: Juliana Urtubey

National Teacher of the Year: Juliana Urtubey

September 17th, 2021

10:00 AM - 11:30 AM

National Constitution Day Conversation

National Constitution Day Conversation

September 17th, 2021

1:00 PM - 2:00 PM

SGA Meeting

SGA Meeting

September 17th, 2021

4:30 PM - 5:00 PM

Volleyball vs. St. Mary-of-the-Woods

Volleyball vs. St. Mary-of-the-Woods

September 17th, 2021

7:00 PM - 9:00 PM

Women’s Tennis vs. TBA

Women’s Tennis vs. TBA

September 18th, 2021

9:00 AM - 11:00 AM

Men’s Tennis vs. TBA

Men’s Tennis vs. TBA

September 18th, 2021

9:00 AM - 11:00 AM

CANCELED: Family Day Out: Louisville Science Center

CANCELED: Family Day Out: Louisville Science Center

September 18th, 2021

10:30 AM - 5:00 PM

Volleyball vs. (RV)Indiana University Kokomo

Volleyball vs. (RV)Indiana University Kokomo

September 18th, 2021

12:00 PM - 2:00 PM

IU Football vs. Cincinnati

IU Football vs. Cincinnati

September 18th, 2021

12:00 PM - 3:00 PM

IU Southeast Drive-in Movie Night: Black Widow

IU Southeast Drive-in Movie Night: Black Widow

September 18th, 2021

8:00 PM - 10:00 PM

Sigma Kappa EC Meeting

Sigma Kappa EC Meeting

September 19th, 2021

2:00 PM - 3:00 PM

Sigma Kappa Informal Meeting

Sigma Kappa Informal Meeting

September 19th, 2021

3:00 PM - 4:00 PM

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Indiana University Southeast

4201 Grant Line Rd.
New Albany, IN 47150
(812) 941-2333

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