Marketing students at IU Southeast will work with enthusiastic faculty who have a broad range of professional marketing experience including advertising, brand management, retailing, sales and sales management, marketing research, logistics, consulting, entertainment, and tourism/hospitality, among others. Faculty bring this experience to the classroom, helping students bridge the gap between theory and practice. Some courses also involve projects that include interaction with the local business community.

Marketing is the business function responsible for generating the ideas and connections that make money for the firm. You would be a good marketer if:

  • You are perceptive and empathetic
  • You practice creative problem-solving
  • You are interested in the use of technology
  • You enjoy social media such as Facebook, Twitter, etc.
  • You would like to start your own business
  • You want to learn how to promote your #1 product – You

Concentration Requirements

View the complete list of degree requirements »

Required courses (18 credit hours)

  • BUS-D 300 International Business Administration
  • BUS-M 303 Marketing Research
  • BUS-M 405 Buyer Behavior
  • BUS-M 450 Marketing Strategy and Policy

Must take one course from the following list:

  • BUS- M 330 Personal Persuasion Strategies and Customer Relationship Management
  • BUS-M 415 Advertising and Promotion Management

Must take one additional course from the following list:

  • Second course of BUS-M 330 or BUS-M 415 OR
  • select from 300- or 400-level business or economics courses outside of Marketing [BUS-M] (NOT from internships/professional practice).

Required elective courses

(6 credit hours)

Select from 300- or 400-level business or economics courses outside of Marketing [BUS-M] (NOT from internships/professional practice). A course cannot double-count in both the required 18 hours and the elective 6 hours.


JOUR-J 320 Principles of Creative Advertising
TEL-R 440 Advertising Strategies


A Marketing concentration prepares students for careers in many areas of Marketing and many different types of organizations. Some examples include:

  • Advertising
  • Brand/Product Management
  • Consulting
  • Marketing Research
  • Not-for-Profit Marketing
  • Public Relations
  • Retail Management
  • Sales and Sales Management
  • Strategic Marketing Management

Recent graduates have been hired by companies that include Yum! Brands, UPS, Brown-Foreman, and Humana.

For more detailed and extensive information regarding careers involving this major, please refer to the Career Development Center.

Useful Resources

Professional and Student Organizations

American Marketing Association

Academy of Business Disciplines

Academy of Marketing Science

Marketing Management Association

Society for Marketing Advances

IU Southeast Marketing Club (Sponsor, Michael Breazeale)

Useful Links

Association for Consumer Research

ACR provides a forum for exchange of ideas among those interested in consumer behavior research in academic disciplines, in government, in private business, and in other sectors such as non-profit organizations and foundations.

American Advertising Federation

The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country.

Consumer-Brand Relationships

CBR is a collection of marketing academics and practitioners who focus on the consumer-brand relationship. Combining cutting-edge research with actual examples from practice, and representing more than 17 nations, the members advance knowledge regarding this unique phenomenon.

National Retail Federation

The NRF is the world’s largest retail trade association and the voice of retail worldwide, NRF’s global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the United States and more than 45 countries abroad.