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The Professional Selling and Sales Management Concentration was as created to draw high-ability students toward selling as a career, better prepare those students—regardless of major—for early success in professional selling careers, and to connect them with sales professionals in the Kentuckiana region.

Concentration Requirements

Required Marketing Core (3 Courses, 9 hours):

  • M303 Marketing Research
  • M405 Buyer Behavior
  • M450 Marketing Strategy

Sales Emphasis Courses (3 Courses, 9 hours):

  • M330 Consultative Selling
  • M421 Fundamentals of Negotiation
  • M426 Sales Management

Business or Approved Electives (6 hours). Choose from the Following:

  • Any 300- or 400-level course in Business or Economics
  • SPCH-S 324 Persuasion
  • SPCH-S 380 Nonverbal Communication

*NOTE: Students double-concentrating in Marketing and Professional Sales and Sales Management must complete at 6 hours of Business or Approved Electives outside of Marketing (BUS-M) courses.

Careers

Business students may concentrate or minor in Professional Selling and Sales Management, while working professionals and career-changers would be directed to certificate programs. Students majoring in the sciences, nursing, information technology, communications or the liberal arts may pursue a minor. So, whether you are a business student looking for a career in business-to-business sales or as financial advisor, a biology major wishing to pursue a career in medical or pharmaceutical sales, or a journalism major interested in becoming an account executive in media sales, there is a program designed to prepare you for success.

Useful Resources

Sanders Professional Sales Lab

Sanders Sales Center students will learn in the state-of-the-art Sanders Sales Lab, located in Hillside Hall adjacent to the Sander Financial Markets Lab. The Sanders Sales Lab is a purpose-built facility that facilitates student learning through role playing. The multi-room facility allows students to engage in multiple, simultaneous role plays, while the technology allows instructors to evaluate students’ skills and embed their feedback within the recorded role play video, accelerating and improving the learning process. Students can access their videos, including instructor feedback, from any internet-connected device.

Learn more about the SPSL »

Campus Events

RICHARD MARX

RICHARD MARX

January 24th, 2018

7:30 PM - 9:00 PM

Acoustic Eidolon

Acoustic Eidolon

February 8th, 2018

7:30 PM - 9:00 PM

Registration Appointments for Summer/Fall 2018 Assigned

Registration Appointments for Summer/Fall 2018 Assigned

February 19th, 2018

8:00 AM - 9:00 AM

2018 Sanders Speaker Series Featuring Story Musgrave

2018 Sanders Speaker Series Featuring Story Musgrave

February 26th, 2018

6:30 PM - 8:00 PM

Early (Priority) Registration Begins for Fall 2018

Early (Priority) Registration Begins for Fall 2018

March 5th, 2018

8:00 AM - 9:00 AM

Last day to Withdraw for Full-Term

Last day to Withdraw for Full-Term

March 11th, 2018

All day event

Open Registration Begins for Fall 2018

Open Registration Begins for Fall 2018

March 19th, 2018

All day event

Spring Break Begins

Spring Break Begins

March 26th, 2018
to
April 1st, 2018

All day event

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