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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

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Possible Employers

Learn about some of the possible employers for Marketing Majors

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Campus News

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IU Southeast advisor receives award from NACADA

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The 2015 IU Southeast Commencement – Monday, May 11

The 2015 IU Southeast Commencement – Monday, May 11

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IU Southeast presents Mid-Year Economic Update

IU Southeast presents Mid-Year Economic Update

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The Horizon’s look at homelessness featured in News and Tribune

The Horizon’s look at homelessness featured in News and Tribune

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IU Southeast volunteers complete 2015 Campus Beautification Day

IU Southeast volunteers complete 2015 Campus Beautification Day

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IU Southeast journalism students receive awards at ICPA convention

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IU Southeast professor receives John W. Ryan Award

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APICS vice president of strategy to speak at IU Southeast

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Chancellor’s Medallion Dinner raises record-breaking funds for student scholarships

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“New Albany: City by the River” screening to occur April 16

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IU voices concerns over state’s Religious Freedom Restoration Act, reaffirms commitment to equality

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IU Southeast Activities Building to Close Temporarily for Construction

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New Vice Chancellor of Advancement to assume duties Feb. 2

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IU Southeast announces 2015 Commencement plans

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“Apprentice” winner Bill Rancic to speak at IU Southeast

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Holocaust survivor Eva Moses Kor to speak at IU Southeast Feb. 10

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Campus Events

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The Van-Dells

May 29th, 2015

7:30 PM - 10:00 PM

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Majors Expo

June 1st, 2015

12:20 PM - 1:30 PM

Majors Expo image

Majors Expo

June 2nd, 2015

12:20 PM - 1:30 PM

Employer Excursion: Psychology image

Employer Excursion: Psychology

June 2nd, 2015

1:00 PM - 4:00 PM

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Majors Expo

June 2nd, 2015

4:05 PM - 5:30 PM

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Graduate Business Open House

June 24th, 2015

6:00 PM - 7:30 PM

Career Speaker: Tom Krieglstein image

Career Speaker: Tom Krieglstein

July 13th, 2015

11:30 AM - 12:30 PM

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