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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

Advising Contacts

Photo of Kristen McCrickard

Kristen McCrickard M.H.E.A.

ACES Advisor

Univ. Center South 207
Phone: (812) 941-2243
kmccrick@ius.edu

Photo of Shane Thomas

Shane Thomas M.A.

ACES Assistant Director

Univ. Center South 207
Phone: (812) 941-2243
wathomas@ius.edu

Photo of Kris Bloos

Kris Bloos

Academic Advisor

Hillside Hall 221A
Phone: (812) 941-2362
kbloos@ius.edu

Photo of Linda Haskins

Linda Haskins

Records Specialist

Hillside Hall 221
Phone: (812) 941-2362
lhaskins@ius.edu

Photo of Jackie McNatt

Jackie McNatt

Academic Advisor

Hillside Hall 221B
Phone: (812) 941-2362
jmcnatt@ius.edu

Possible Employers

Learn about some of the possible employers for Marketing Majors

View the possible employers online »

Download a pdf of the possible employers »

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Campus News

IU Southeast named “Model of Excellence” by University Business magazine

IU Southeast named “Model of Excellence” by University Business magazine

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FAST Break is a slam dunk for student success

FAST Break is a slam dunk for student success

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IU Southeast to hold full-scale active shooter exercise on July 26

IU Southeast to hold full-scale active shooter exercise on July 26

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Bernadette Jessie and Lisa Russell are newest FACET inductees from IU Southeast

Bernadette Jessie and Lisa Russell are newest FACET inductees from IU Southeast

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IU Southeast receives grant to microfilm, digitize issues of student newspaper

IU Southeast receives grant to microfilm, digitize issues of student newspaper

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Kirk Randolph honoree in this year’s Forty Under 40

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Noted literacy educator Kelly Gallagher caps 14th IU Southeast Writing Project

Noted literacy educator Kelly Gallagher caps 14th IU Southeast Writing Project

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Dean Joe Wert elected co-chair of IU University Faculty Council

Dean Joe Wert elected co-chair of IU University Faculty Council

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Career Development Center Events

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Accounting Career Day

September 9th, 2016

8:30 AM - 12:00 PM

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2016 Fall Job Fair

October 13th, 2016

12:00 PM - 2:00 PM

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Spring Job Fair

April 13th, 2017

12:00 PM - 2:00 PM

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Education Job Fair

April 19th, 2017

4:00 PM - 6:00 PM

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