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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

Advising Contacts

Photo of Kris Bloos

Kris Bloos

Academic Advisor

Hillside Hall 221A
Phone: (812) 941-2362
kbloos@ius.edu

Photo of Kanisha Boleware

Kanisha Boleware

Academic Advisor

Hillside Hall 108
Phone: (812) 941-2391
krbolewa@ius.edu

Photo of Bevin Snyder

Bevin K Snyder

Academic Advisor

Hillside Hall 221 C
Phone: (812) 941-2362
bevsnyde@iu.edu

Possible Employers

Learn about some of the possible employers for Marketing Majors

View the possible employers online »

Job Titles

Related Skills

Websites

Career Development Center Events

Summer New Student Orientation: Session 4

Summer New Student Orientation: Session 4

July 12th, 2022

9:00 AM - 12:00 PM

Green Dot Training for New Students

Green Dot Training for New Students

July 12th, 2022

12:15 PM - 1:15 PM

Green Dot Training for New Students

Green Dot Training for New Students

July 20th, 2022

11:45 AM - 12:45 PM

Summer New Student Orientation: Session 5

Summer New Student Orientation: Session 5

July 20th, 2022

1:00 PM - 4:00 PM

Summer New Student Orientation: Session 6

Summer New Student Orientation: Session 6

July 28th, 2022

9:00 AM - 12:00 PM

Green Dot Training for New Students

Green Dot Training for New Students

July 28th, 2022

12:15 PM - 1:15 PM

Summer New Student Orientation: Session 7

Summer New Student Orientation: Session 7

August 2nd, 2022

9:00 AM - 12:00 PM

Green Dot Training for New Students

Green Dot Training for New Students

August 2nd, 2022

12:15 PM - 1:15 PM

Music Admission & Scholarship Auditions

Music Admission & Scholarship Auditions

August 6th, 2022

All day event

Green Dot Training for New Students

Green Dot Training for New Students

August 10th, 2022

11:45 AM - 12:45 PM

See All Events » Submit an Event »

Indiana University Southeast

4201 Grant Line Rd.
New Albany, IN 47150
(812) 941-2333

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