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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

Advising Contacts

Photo of Kristen McCrickard

Kristen McCrickard M.H.E.A.

ACES Advisor

Univ. Center South 207
Phone: (812) 941-2616
kmccrick@ius.edu

Photo of Shane Thomas

Shane Thomas M.A.

ACES Assistant Director

Univ. Center South 207
Phone: (812) 941-2619
wathomas@ius.edu

Photo of Kris Bloos

Kris Bloos

Academic Advisor

Hillside Hall 221A
Phone: (812) 941-2226
kbloos@ius.edu

Photo of Jackie McNatt

Jackie McNatt

Academic Advisor

Hillside Hall 221B
Phone: (812) 941-2242
jmcnatt@ius.edu

Possible Employers

Learn about some of the possible employers for Marketing Majors

View the possible employers online »

Download a pdf of the possible employers »

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Campus News

MIS director Deborah Finkel elected president of Behavior Genetics Association

MIS director Deborah Finkel elected president of Behavior Genetics Association

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Indiana State Board of Education holding first-ever meetings in New Albany on IU Southeast campus

Indiana State Board of Education holding first-ever meetings in New Albany on IU Southeast campus

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Summer Institute for All Educators to feature Jahana Hayes, 2016 National Teacher of the Year

Summer Institute for All Educators to feature Jahana Hayes, 2016 National Teacher of the Year

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Internship at GE Appliances leads to full-time position for business grad Hien Nguyen

Internship at GE Appliances leads to full-time position for business grad Hien Nguyen

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BFA students and their work featured on Louisville arts website

BFA students and their work featured on Louisville arts website

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Communication studies grad Liz Rozengard wins scholarship to Worldwide Radio Summit

Communication studies grad Liz Rozengard wins scholarship to Worldwide Radio Summit

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IU Southeast grads view academic futures

IU Southeast grads view academic futures

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IU Southeast awards 995 degrees at 48th Commencement ceremony

IU Southeast awards 995 degrees at 48th Commencement ceremony

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Career Development Center Events

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Accounting Career Day

September 9th, 2016

8:30 AM - 12:00 PM

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2016 Fall Job Fair

October 13th, 2016

12:00 PM - 2:00 PM

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Spring Job Fair

April 13th, 2017

12:00 PM - 2:00 PM

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Education Job Fair

April 19th, 2017

4:00 PM - 6:00 PM

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