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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

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Possible Employers

Learn about some of the possible employers for Marketing Majors

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Campus News

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IU Southeast lands on “Best Schools for Your Buck” list

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IU Southeast holds record-breaking Champions Dinner

IU Southeast holds record-breaking Champions Dinner

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Retired IU Southeast professor Carl deGraaf creates endowment to honor late wife

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IU Southeast ranks 12th safest college campus in U.S.

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Five IU Southeast faculty awarded grants totaling $308,000

Five IU Southeast faculty awarded grants totaling $308,000

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IU Southeast welcomes new students on Induction Day

IU Southeast welcomes new students on Induction Day

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Indiana University Southeast welcomes students home

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IU Southeast now offering classes at Mid-America Science Park

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IU Southeast Hosts New Admitted Student Event

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IU Southeast names new deans

IU Southeast names new deans

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Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

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IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

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IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

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New Report Lays Out Strategic Plan to End Homelessness in Southern Indiana Communities

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Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

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IU Southeast graduate business programs to hold June open house

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Career Development Center Events

Walk-in Wednesday! image

Walk-in Wednesday!

September 2nd, 2015

12:00 PM - 3:00 PM

Build-A-Resume Workshop image

Build-A-Resume Workshop

September 2nd, 2015

12:30 PM - 1:00 PM

Internship Information Session image

Internship Information Session

September 2nd, 2015

4:30 PM - 5:00 PM

Walk-in Wednesday! image

Walk-in Wednesday!

September 9th, 2015

12:00 PM - 3:00 PM

Build-A-Resume Workshop image

Build-A-Resume Workshop

September 9th, 2015

12:30 PM - 1:00 PM

Internship Information Session image

Internship Information Session

September 9th, 2015

4:30 PM - 5:00 PM

Accounting Career Day image

Accounting Career Day

September 11th, 2015

8:30 AM - 12:00 PM

Walk-in Wednesday! image

Walk-in Wednesday!

September 16th, 2015

12:00 PM - 3:00 PM

Build-A-Resume Workshop image

Build-A-Resume Workshop

September 16th, 2015

12:30 PM - 1:00 PM

Internship Information Session image

Internship Information Session

September 16th, 2015

4:30 PM - 5:00 PM

Accounting On-campus Interview image

Accounting On-campus Interview

September 21st, 2015

All day event

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Walk-in Wednesday!

September 23rd, 2015

12:00 PM - 3:00 PM

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