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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

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Campus News

Indiana General Assembly passes concurrent resolution celebrating IU Southeast’s 75th anniversary

Indiana General Assembly passes concurrent resolution celebrating IU Southeast’s 75th anniversary

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IU Southeast student film makes the cut for London festival

IU Southeast student film makes the cut for London festival

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IU Southeast joins effort to transform first-year experience

IU Southeast joins effort to transform first-year experience

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Defining moment: Business faculty tapped to edit global supply chain resource

Defining moment: Business faculty tapped to edit global supply chain resource

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Dean Coker-Kolo to lead Association of Third World Studies

Dean Coker-Kolo to lead Association of Third World Studies

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IU Southeast printmaking students honored

IU Southeast printmaking students honored

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IU Southeast joins IU Regional Law Scholars Program

IU Southeast joins IU Regional Law Scholars Program

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Nationally renowned diversity advocate Pennsylvania State Rep. Brian Sims to speak at IU Southeast

Nationally renowned diversity advocate Pennsylvania State Rep. Brian Sims to speak at IU Southeast

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Faculty Spotlight: Omar Attum

Faculty Spotlight: Omar Attum

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Winter woes: Who makes the decision to close campus in bad weather?

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Career Development Center Events

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LinkedIn Lab Workshop

February 9th, 2016

4:30 PM - 5:00 PM

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Walk-in Wednesday!

February 10th, 2016

12:00 PM - 3:00 PM

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Build-A-Resume Workshop

February 10th, 2016

12:30 PM - 1:00 PM

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Internship & Job Search Strategies

February 10th, 2016

4:30 PM - 5:00 PM

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LinkedIn Lab Workshop

February 16th, 2016

4:30 PM - 5:00 PM

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Walk-in Wednesday!

February 17th, 2016

12:00 PM - 3:00 PM

Build-A-Resume Workshop image

Build-A-Resume Workshop

February 17th, 2016

12:30 PM - 1:00 PM

Internship & Job Search Strategies image

Internship & Job Search Strategies

February 17th, 2016

4:30 PM - 5:00 PM

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LinkedIn Lab Workshop

February 23rd, 2016

4:30 PM - 5:00 PM

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Walk-in Wednesday!

February 24th, 2016

12:00 PM - 3:00 PM

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Build-A-Resume Workshop

February 24th, 2016

12:30 PM - 1:00 PM

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Internship & Job Search Strategies

February 24th, 2016

4:30 PM - 5:00 PM

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