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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

Advising Contacts

Photo of Kristen McCrickard

Kristen McCrickard M.H.E.A.

ACES Advisor

Univ. Center South 207
Phone: (812) 941-2616
kmccrick@ius.edu

Photo of Shane Thomas

Shane Thomas M.A.

ACES Assistant Director

Univ. Center South 207
Phone: (812) 941-2619
wathomas@ius.edu

Photo of Kris Bloos

Kris Bloos

Academic Advisor

Hillside Hall 221A
Phone: (812) 941-2226
kbloos@ius.edu

Photo of Jackie McNatt

Jackie McNatt

Academic Advisor

Hillside Hall 221B
Phone: (812) 941-2242
jmcnatt@ius.edu

Possible Employers

Learn about some of the possible employers for Marketing Majors

View the possible employers online »

Download a pdf of the possible employers »

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Campus News

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IU Southeast to sponsor, participate in inaugural Jeffersonville Pride Festival

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Education faculty Lisa Hoffman leads workshop on adult literacy for World Refugee Day Summit

Education faculty Lisa Hoffman leads workshop on adult literacy for World Refugee Day Summit

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Psychology faculty Lucinda Woodward debunks black dog syndrome in Getty web forum

Psychology faculty Lucinda Woodward debunks black dog syndrome in Getty web forum

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Revived Project Ahead benefits local middle-schoolers and graduate students in education

Revived Project Ahead benefits local middle-schoolers and graduate students in education

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Writing faculty Michael Jackman to read at Louisville writer’s forum

Writing faculty Michael Jackman to read at Louisville writer’s forum

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Vice Chancellor Jason L. Meriwether named to Southern Indiana “Twenty under 40” list

Vice Chancellor Jason L. Meriwether named to Southern Indiana “Twenty under 40” list

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Lewis and Clark Expedition Commission meets at IU Southeast for the first time

Lewis and Clark Expedition Commission meets at IU Southeast for the first time

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More than 1,000 IU Southeast students honored for academics in spring semester

More than 1,000 IU Southeast students honored for academics in spring semester

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Career Development Center Events

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Accounting Career Day

September 9th, 2016

8:30 AM - 12:00 PM

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2016 Fall Job Fair

October 13th, 2016

12:00 PM - 2:00 PM

Spring Job Fair image

Spring Job Fair

April 13th, 2017

12:00 PM - 2:00 PM

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Education Job Fair

April 19th, 2017

4:00 PM - 6:00 PM

See All Events »