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In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising. 

They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.

Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.

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Possible Employers

Learn about some of the possible employers for Marketing Majors

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Campus News

Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

Judge Carlton and Sue Sanders honored at President’s Circle pinning ceremony

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IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

IU Southeast students take home majority of collegiate awards at local Society of Professional Journalists banquet

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IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

IU Southeast hosts aspiring high school entrepreneurs for a swim with sharks

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New Report Lays Out Strategic Plan to End Homelessness in Southern Indiana Communities

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Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

Donnelly Wears IU Southeast Jersey During Congressional Baseball Game

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IU Southeast graduate business programs to hold June open house

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IU Southeast advisor receives award from NACADA

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IU Southeast presents Mid-Year Economic Update

IU Southeast presents Mid-Year Economic Update

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The Horizon’s look at homelessness featured in News and Tribune

The Horizon’s look at homelessness featured in News and Tribune

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IU Southeast volunteers complete 2015 Campus Beautification Day

IU Southeast volunteers complete 2015 Campus Beautification Day

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IU Southeast journalism students receive awards at ICPA convention

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IU Southeast professor receives John W. Ryan Award

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APICS vice president of strategy to speak at IU Southeast

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Chancellor’s Medallion Dinner raises record-breaking funds for student scholarships

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“New Albany: City by the River” screening to occur April 16

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IU voices concerns over state’s Religious Freedom Restoration Act, reaffirms commitment to equality

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Career Development Center Events

Employer Excursion: Horseshoe Casino and Hotel image

Employer Excursion: Horseshoe Casino and Hotel

August 5th, 2015

3:30 PM - 5:30 PM

Employer Excursion: Horseshoe Casino and Hotel image

Employer Excursion: Horseshoe Casino and Hotel

August 5th, 2015

5:30 PM - 8:00 PM

Accounting Career Day image

Accounting Career Day

September 11th, 2015

8:30 AM - 12:00 PM

Accounting On-campus Interview image

Accounting On-campus Interview

September 21st, 2015

All day event

Job Fair image

Job Fair

October 15th, 2015

12:00 PM - 2:00 PM

Education Job Fair image

Education Job Fair

March 10th, 2016

4:00 PM - 6:00 PM

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