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Third Annual Digital Marketing Conference

Digital Marketing Conference logo

Join us for the third annual IU Southeast Digital Marketing Conference. This conference will get some of the best minds in digital marketing in the greater Louisville area together with the students ready to hit the industry, all in one place, to share ideas and cultivate an educational, networking, and professional development experience you don’t want to miss.

Event Details

Third Annual Digital Marketing Conference
Date: Thursday, March 8, 2018
Time: 8:30 a.m. - 12:30 p.m. (breakfast starting at 8:30 a.m.; conference at 9 a.m.)
Location: IU Southeast - Hoosier Room

If you would like a copy of the presentation slides from the conference, contact Pilsik Choi at pilchoi@ius.edu.

Featured Speakers

Who and How to Target in Digital Marketing

Ashley Brumback
Marketing and Digital Media Manager at FSA Management Group

Theme Synopsis
There are a wide variety of platforms in digital marketing, but the key to success is knowing your audience and which tools to engage that audience with. Ashley will share how she has used digital media to promote, expand the reach of, and find the right audience for a variety of events produced by FSA. Takeaways will include setting campaign objectives, identifying your target audience, and getting to know that audience in order to better reach them.

Niche Marketing in Digital Space

Bentley McBentleson
Digital Marketing Manager at KFC

Theme Synopsis
Bentley will discuss breaking through the noise of an ever-crowded marketing space by appealing to niche interests or social communities. He will demonstrate analyzing a brand's consumer base to identify opportunities and integrate into communities. Examples of niche marketing from large brands will be shown and evaluated, showing how they can work well or not at all. The audience will leave with a better understanding of what brands are looking for and how they activate on niche communities.

Digital Marketing Metrics

Amber Herndon
Marketing Director at Blackstone Media

Theme Synopsis
Amber will lead an informative and metrics-based discussion where attendees will learn how to track and understand data that truly matters. She will share some of Blackstone's results-oriented success stories and talk about ways digital marketers can better measure and analyze the effectiveness of their efforts. Takeaways will include what to measure, how to measure, and what to do with the results.

Digital Marketing and Data Analytics

Shawn Farris
Data Scientist at Edj Analytics

Theme Synopsis
Shawn will give an informative and concise outline of the application of data analytics to digital marketing. He will elucidate on ways in which analytics can provide observable and measurable value to digital marketers, a high-level overview of how one can apply analytical methods to marketing data, and how to best incorporate these methods into marketing decision making. The presentation will be approachable and no experience with mathematics, statistics or programming required! Takeaways will include an understanding of how analytics can help solve problems within digital marketing and facilitate better decision making overall.

For questions or more information, please contact Shelbie Farvour at sfarvour@ius.edu or Dr. Pilsik Choi at pilchoi@ius.edu.