Menu Search

Third Annual Digital Marketing Conference

Digital Marketing Conference logo

Join us for the third annual IU Southeast Digital Marketing Conference. This conference will get some of the best minds in digital marketing in the greater Louisville area together with the students ready to hit the industry, all in one place, to share ideas and cultivate an educational, networking, and professional development experience you don’t want to miss.

Event Details

Third Annual Digital Marketing Conference
Date: Thursday, March 8, 2018
Time: 8:30 a.m. - 12:30 p.m. (breakfast starting at 8:30 a.m.; conference at 9 a.m.)
Location: IU Southeast - Hoosier Room

Admission is free, but registration is required.  Register for the conference today!

Featured Speakers

Who and How to Target in Digital Marketing

Ashley Brumback
Marketing and Digital Media Manager at FSA Management Group

Theme Synopsis
There are a wide variety of platforms in digital marketing, but the key to success is knowing your audience and which tools to engage that audience with. Ashley will share how she has used digital media to promote, expand the reach of, and find the right audience for a variety of events produced by FSA. Takeaways will include setting campaign objectives, identifying your target audience, and getting to know that audience in order to better reach them.

Niche Marketing in Digital Space

Bentley McBentleson
Digital Marketing Manager at KFC

Theme Synopsis
Bentley will discuss breaking through the noise of an ever-crowded marketing space by appealing to niche interests or social communities. He will demonstrate analyzing a brand's consumer base to identify opportunities and integrate into communities. Examples of niche marketing from large brands will be shown and evaluated, showing how they can work well or not at all. The audience will leave with a better understanding of what brands are looking for and how they activate on niche communities.

Digital Marketing Metrics

Amber Herndon
Marketing Director at Blackstone Media

Theme Synopsis
Amber will lead an informative and metrics-based discussion where attendees will learn how to track and understand data that truly matters. She will share some of Blackstone's results-oriented success stories and talk about ways digital marketers can better measure and analyze the effectiveness of their efforts. Takeaways will include what to measure, how to measure, and what to do with the results.

Digital Marketing and Data Analytics

Shawn Farris
Data Scientist at Edj Analytics

Theme Synopsis
Shawn will give an informative and concise outline of the application of data analytics to digital marketing. He will elucidate on ways in which analytics can provide observable and measurable value to digital marketers, a high-level overview of how one can apply analytical methods to marketing data, and how to best incorporate these methods into marketing decision making. The presentation will be approachable and no experience with mathematics, statistics or programming required! Takeaways will include an understanding of how analytics can help solve problems within digital marketing and facilitate better decision making overall.

For questions or more information, please contact Shelbie Farvour at sfarvour@ius.edu or Dr. Pilsik Choi at pilchoi@ius.edu.

Campus Events

College Goal Sunday

College Goal Sunday

February 25th, 2018

2:00 PM - 4:00 PM

2018 Sanders Speaker Series Featuring Story Musgrave

2018 Sanders Speaker Series Featuring Story Musgrave

February 26th, 2018

6:30 PM - 8:00 PM

IU Southeast Graduation Fair

IU Southeast Graduation Fair

February 28th, 2018

10:00 AM - 6:00 PM

Early (Priority) Registration Begins for Fall 2018

Early (Priority) Registration Begins for Fall 2018

March 5th, 2018

8:00 AM - 9:00 AM

Last day to Withdraw for Full-Term

Last day to Withdraw for Full-Term

March 11th, 2018

All day event

Open Registration Begins for Fall 2018

Open Registration Begins for Fall 2018

March 19th, 2018

All day event

Spring Break Begins

Spring Break Begins

March 26th, 2018
to
April 1st, 2018

All day event

Classes End

Classes End

April 23rd, 2018

8:00 AM - 9:00 AM

Final Exams Begin

Final Exams Begin

April 25th, 2018

All day event

Final Exams End

Final Exams End

May 1st, 2018

All day event

IU Southeast 2018 Commencement Ceremony

IU Southeast 2018 Commencement Ceremony

May 7th, 2018

6:45 PM - 9:45 PM

See All Events » Submit an Event »