Marketing : Indiana University Southeast

Marketing

Are you a perceptive, creative promoter looking to expand your skills in the rapidly evolving marketing landscape?

Our post-bac certificate will bring you up to speed on leading-edge marketing strategies as well as providing a contextual overview of market research, consumer behavior, ethics and more. Whether you want to move up in your company, start your own business or promote yourself, you will gain from learning how to generate ideas and connections that lead to success.

Required Courses

To earn the Post-Baccalaureate Certificate in Marketing, students must:

Successfully complete five of the courses listed below with at least a C-
Successfully complete at least four of the required courses listed below at IU Southeast after completion of an undergraduate degree

The following 5 classes (15 credit hours) are required
Dept./Course #	Title	Credit Hours
BUS-D 300	International Business Administration	3
Prerequisites: ECON-E 200 and junior standing. Foreign environment for overseas operations; U.S. government policies and programs for international business; international economic policies; and management decisions and their implementation in international marketing, management, and finance.
BUS-M 303	Marketing Research	3
Prerequisites: BUS-M 301 and ECON-E 280. Focuses on the role of research in marketing decision making. Topics include research ethics, problem formulation, research design, data collection procedures, design of data collection forms, sampling issues, data analysis, and the interpretation of results.
BUS-M 330	Personal Persuasion Strategy & Customer Relation Mgmt	3
Prerequisites: BUS-M 301 or BUS-M 300. This course is designed to provide insights into the sales profession by examining the role of persuasive communication and customer relationship management behaviors, principles, strategies, and actions. It will provide students an opportunity to plan, practice, and review those verbal behaviors associated with sales call success in order to persuade others to think differently regarding ideas, opinions, products, and services.
BUS-M 365	Leadership and Ethics	3
Prerequisites: BUS-M 300 or BUS-M 301. Designed to prepare students to manage marketing efforts in digital environments. Provides comprehensive exposure to digital marketing concepts, and the opportunity to develop and apply strategies and tactics to digital marketing problems. Topics may include the internet value chain, digital positioning and branding, managing social networks, integrated communications on digital media, digital competition, virtual merchandising, and e-commerce strategies.
BUS-M 405	Consumer Behavior	3
Prerequisites: BUS-M 301 and Junior standing. Buyer behavior relevant to marketing decisions. Logic of marketing segmentation, recognizing customer heterogeneity. Buyer behavior analyzed in terms of decision making process and models of individual and aggregate behavior. Specific attention given to consumer behavior in retail markets and to procurement behavior in industrial markets.
BUS-M 415	Advertising and Promotion Management	3
Prerequisites: BUS-M 301 or BUS-M 300. Basic advertising and sales-promotion concepts. The design, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.
BUS-M 425	Services Marketing	3
Prerequisites: BUS-M 300 or BUS-M 301. This course explores the unique challenges of marketing services. Topics include the expanded marketing mix for services, the management of services, the evaluation of service quality, techniques for service improvement, the increased importance of the right people- both employees and customers – in service environments, and the use of marketing techniques to achieve service breakthroughs. Concepts from management and operations management are incorporated to provide a more holistic view of services marketing.
BUS-M 450	Marketing Strategy and Policy	3
Prerequisites: BUS-M 303 and BUS-M 405. Ideally taken in student's final semester. Capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy and policy design and application of analytical tools for marketing and decision making.

Admission Process

To apply for a Post-Baccalaureate Certificate, you must submit the following:

Application for Undergraduate Admission
A one-time, non-refundable application fee of $35. This fee is not required if you have previously applied for undergraduate admission at any Indiana University campus.
Official transcripts from the college/university awarding your bachelor's degree.

Please visit the IU Southeast Office of Admissions website or call (812) 941-2212 or (800) 852-8835 (Ind. or Ky.), or visit in person for application deadlines, reciprocity guidelines, financial aid and other questions.

Apply Today! Your Future, Make it Count!

Advising

Please contact Kris Bloos, academic advisor in the School of Business at kbloos@ius.edu or (812) 941-2362 for more detailed information on the admissions process and course requirements.

Kris Bloos

Academic Advisor

Hillside Hall 221A
Phone: (812) 941-2362
kbloos@ius.edu

Financial Aid

Students enrolled in this stand-alone certificate program are not eligible for financial aid. Students are eligible for certificate courses if they are enrolled in another degree-seeking program.