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The Professional Selling and Sales Management Concentration was created to draw high-ability students toward selling as a career, better prepare those students—regardless of major—for early success in professional selling careers, and to connect them with sales professionals in the Kentuckiana region.

Concentration Requirements

Required Marketing Core (3 Courses, 9 hours):

  • M303 Marketing Research
  • M405 Buyer Behavior
  • M450 Marketing Strategy

Sales Emphasis Courses (3 Courses, 9 hours):

  • M330 Consultative Selling
  • M421 Fundamentals of Negotiation
  • M426 Sales Management

Business or Approved Electives (6 hours). Choose from the Following:

  • Any 300- or 400-level course in Business or Economics
  • SPCH-S 324 Persuasion
  • SPCH-S 380 Nonverbal Communication

*NOTE: Students double-concentrating in Marketing and Professional Sales and Sales Management must complete at 6 hours of Business or Approved Electives outside of Marketing (BUS-M) courses.

Careers

Business students may concentrate or minor in Professional Selling and Sales Management, while working professionals and career-changers would be directed to certificate programs. Students majoring in the sciences, nursing, information technology, communications or the liberal arts may pursue a minor. So, whether you are a business student looking for a career in business-to-business sales or as financial advisor, a biology major wishing to pursue a career in medical or pharmaceutical sales, or a journalism major interested in becoming an account executive in media sales, there is a program designed to prepare you for success.

Useful Resources

Sanders Professional Sales Lab

Sanders Sales Center students will learn in the state-of-the-art Sanders Sales Lab, located in Hillside Hall adjacent to the Sander Financial Markets Lab. The Sanders Sales Lab is a purpose-built facility that facilitates student learning through role playing. The multi-room facility allows students to engage in multiple, simultaneous role plays, while the technology allows instructors to evaluate students’ skills and embed their feedback within the recorded role play video, accelerating and improving the learning process. Students can access their videos, including instructor feedback, from any internet-connected device.

Learn more about the SPSL »

Campus Events

SGA Meeting

SGA Meeting

January 17th, 2020

4:00 PM - 5:00 PM

THE WONDER BREAD YEARS

THE WONDER BREAD YEARS

January 17th, 2020

7:30 PM - 9:00 PM

Last Day for 100% refund period

Last Day for 100% refund period

January 19th, 2020

All day event

Last day to Register and Drop/Add on-line

Last day to Register and Drop/Add on-line

January 19th, 2020

All day event

Open Registration ends for Spring 2020

Open Registration ends for Spring 2020

January 19th, 2020

All day event

Drop Courses beginning the 2nd week of classes

Drop Courses beginning the 2nd week of classes

January 20th, 2020

All day event

Late Schedule Change Fee begins

Late Schedule Change Fee begins

January 20th, 2020

All day event

Martin Luther King Holiday – NO CLASSES

Martin Luther King Holiday – NO CLASSES

January 20th, 2020

All day event

Martin Luther King Holiday – No Spring Classes

Martin Luther King Holiday – No Spring Classes

January 20th, 2020

All day event

MLK Day of Service

MLK Day of Service

January 20th, 2020

9:00 AM - 3:00 PM

Enrollment Certifications available

Enrollment Certifications available

January 21st, 2020

All day event

Employer Information Table

Employer Information Table

January 21st, 2020

11:15 AM - 1:15 PM

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