Bachelor of Arts - Public Relations Track

This track allows students to focus on the growing field of public relations. Students in the track will start with building journalistic storytelling skills, including learning how to write for media, communicate with visuals, and use social media. They will then focus on learning how to use those skills within the context of strategic communications campaigns.

According to the Bureau of Labor Statistics, the job “public relations specialist” is expected to grow by 12 percent between 2012 and 2022. And with growth in the Kentuckiana region’s travel and tourism industries, the need for public relations practitioners is high. Those studying Public Relations might find careers as PR account executives; social media managers; directors of communications and public affairs; event coordinators; internal communication specialists; and others.

The Bachelor of Arts option requires students to take additional courses beyond the General Education in ethical reasoning/diversity, natural sciences, and social sciences. It requires two historical investigations courses. And it requires four semesters of a single foreign language. Students might choose this B.A. option because they are interested in developing knowledge in history or other cultures. Choosing the B.A. is especially useful for students interested in working with clients and organizations that work with a diverse range of publics, especially cross-culturally, for example.

Degree Information

All Bachelor’s degrees offered by IU Southeast requires a minimum of 120 credit hours and a minimum of 30 credit hours of upper-level coursework (300-level or above). View your potential course schedule options for each semester by clicking on the link below. Students are encouraged to work with an academic advisor to apply dual credit or transfer credits and find your ideal pathway to complete your degree on time.

For more information specific to you and your situation, please schedule a visit with an advisor today. Students are encouraged to work with an academic advisor to find your ideal pathway to complete you degree on time.